Tag Archives: the future of advertising

10 wishes for advertising in 2015

1. NO MORE KEY VISUALS

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and more importantly…

2. NO MORE 360º

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because…

3. NO MORE SEARCH FOR “THE ANSWER”

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and let’s start shifting our focus…

4. LESS EFFICIENCY, MORE EFFECTIVENESS

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and that means…

5. LESS HOW, MORE WHY

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Moreover…

6. NO MORE “BEFORE V NOW”

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and it’s not just about past versus present…

7. NO MORE FORTUNE-TELLING

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and really, really…

8. NO MORE CLICHES

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if we manage to do that, then nothing is impossible. Even…

9. CREATIVE = QUALITY

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and finally…

10. MORE CHARACTER

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HAVE A GREAT 2015…. 

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