“For every complex problem there is a solution that is simple, neat, and wrong.” (H.L. Mencken, attr.)

The above is why this blog exists: to remind us all, and myself first, that we’re often fooled by shallow explanations, simple solutions and catchy slogans.

It’s here to remind every person who believes that iTunes can provide a viable model for troubled industries, that for every 1 song downloaded via legitimate digital stores, 19 are pirated.

To anyone that says that “consumers own brands”, let’s take a look at how the most admired brands and companies are regularly run by one or two visionary leaders that do things their way.

And here’s some food for thought for the fans of “always keep it simple”: a goal from Spain; the relationships between the characters in Lost (that tv-series you might have heard about…);  a series of articles on the philosophy behind a film that grossed $1bn and counting…

Last time I checked, there were very few werewolves around. There is not much use for silver bullets.

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